Greg Paull
Jan 14, 2014

Defining trends in China: 2013 and 2014

Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.

Greg Paull

It was a challenging year for brands in China. With Xi Jinping’s “Four dishes and one soup” setting the tone, a lot of luxury marketers had a tough time. The Global CEO of Remy Martin was fired at year end for missing China goals, and both Revlon and Garnier pulled out of the skincare market.  Meantime online, Singles Day on 11 November saw record e-commerce results, reflecting the energy of digital.  

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