Go fishing for digital talent during the tech crash
Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.
Choose Campaign site
Good news: Only US$7.2 billion of digital activity is bot fraud
R3's Greg Paull reports from the ANA (Association of National Advertisers) 2016 Masters of Media Conference in the US.
2016: Is farming now the future for agency deals?
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.
Six ways to make media more inclusive and culturally relevant
Action has to start somewhere, says the co-founder of marketing consultancy R3.
From new business to M&A: The year of Trump and transparency
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.
The un-conference: Report from C2
C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.
How China’s currency devaluation will affect brands
China's 2 per cent devaluation of the yuan will have significant impacts. Greg Paull of R3 looks at the potential winners and losers.
Who is winning the Mediapalooza?
R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far.
The top global, APAC and China M&A deals in marketing and communications in 2015
Consultants and Chinese agriculture firms face off against holding companies in a year when Asia-Pacific M&A activity was more of a factor than ever before.
New Business League: Full-year 2015 results and analysis
WPP, Ogilvy and PHD led 2015 Asia Pacific new business in a year dominated by the 'Mediapalooza'.
What P&G's US$500 million cost-saving plan means
At the end of last week, John Moeller, P&G’s CFO, dropped a bombshell at the company's latest quarterly earnings meeting: The company is set to cut $500 million from “agency fees and production”.
A plea for fairness between media agencies and advertisers
How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies.
Procurement and agencies: Sometimes you drive me crazy, but I still love you
R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
Is Sina Weibo worth $500 million?
How do we assess the commercial value of Sina Weibo?
Agency, position thyself
Agencies are great at positioning their clients. Themselves...not so much.
From 7 dwarves to 140 characters
Greg Paull, principal with R3, reports on day two of the Vanity Fair Summit.
30 billionaires (and others) share their learning
A report from the Vanity Fair Summit, filed by Greg Paull, principal with R3.
Where there's mystery, there's margin
The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders gathered with agencies and consultants for a three-day talkfest.
Taking the emotion out of conflict
The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.
The value of value-based compensation
Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.
Defining trends in China: 2013 and 2014
Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.