Racheal Lee
Dec 14, 2011

DDB wins big in SEA at 2011 Agency of the Year Awards

SINGAPORE - DDB Group topped the 2011 Agency of the Year Awards for the Southeast Asia region with four major awards including Creative Agency of the Year, Digital Agency of the Year, Agency Head of the Year and Creative of the Year.

DDB won big for the Southeast Asia region
DDB won big for the Southeast Asia region

DDB Group Singapore was judged Creative Agency of the Year and Tribal DDB was named Digital Agency of the Year for the sub-region. David Tang, president and CEO at DDB, won Agency Head of the Year, while the Creative of the Year went to Joji Jacob of DDB, for Southeast Asia.

Jeff Cheong, managing director and executive creative director at Tribal DDB Singapore, said, "We are very honoured by this recognition. It has been an exciting year of collaboration with our clients to create many world-first innovative solutions. We will continue to up the ante to be Asia's leading technology innovators with some new business initiatives next year."

Mindshare Singapore won Media Agency of the Year, with Specialist Agency of the Year going to Ogilvy Public Relations. Other wins for the sub-region included Planner/Buyer of the Year for OMD Thailand’s Jinnarat Sampuntharat and Account Person of the Year went to Joe Braithwaite from BBDO/Proximity Singapore.

Oliver Chong, marketing manager at StarHub Singapore, was named Client Marketer of the Year, having led award-winning initiatives such as the 'Musical fitting rooms' and 'Musical moodbox' campaigns for the telco.

Nominated by DDB, Chong had put forward 'The Hub' brand idea, breaking down the silos between mobile, broadband and cable TV offerings.

“When I first landed the job, life was tough but exciting,” Chong told Campaign.”We had a great team, and our focus was clear and crisp. Because of that, we had a good time exploring and executing new marketing ideas and had good brand traction.”

Regionally, Ogilvy took home Creative Network of the Year, Mindshare was awarded Media Network of the Year, Isobar Asia-Pacific was named Digital Network of the Year, while Specialist Network of the Year went to Ogilvy PR.

BBDO/Proximity Asia’s chairman and CEO Chris Thomas took home the award for Agency Head of the Year, while his colleague Andy Wilson won Account Person of the Year.

“It is wonderful to be a part of the transformation of BBDO in Asia. Any recognition should go to the wonderful talent at BBDO and Proximity who have made us the most creative and effective network in the region,” said Thomas. 

BBDO said its win in the awards shows that it holds an unfair share of the talent in Asia Pacific. “We are extremely proud of our people, our business performance, our creative standing and our unrelenting focus on The Work, The Work, The Work."

The title of Regional Planner/Buyer of the Year, meanwhile, went to Mindshare’s Liam MacManus.

The full winners list can be found on the Agency of the Year website.

Pictures from the evening are also available here.

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