DATA POINTS: Digital OOH exposure surges, led by Australia

Research by PQMedia into digital OOH exposure in 15 markets suggests that the format is on the cusp of a breakout. The firm found that the average global consumer experienced 14 minutes of exposure to various DOOH media per week in 2013, a 75 per cent increase since 2007. The study found that Australia is first global market where consumers rack up more than an hour of DOOH exposure per week.

by | 03/11/2014

The researcher attributes Australia's high exposure level to 90 per cent of the population living near the largest cities and most of the DOOH media. Total OOH revenue in Australia has grown in 15 of 16 quarters, driven by DOOH expansion.

The researcher attributes Australia's high exposure level to 90 per cent of the population living near the largest cities and most of the DOOH media. Total OOH revenue in Australia has grown in 15 of 16 quarters, driven by DOOH expansion.