DATA POINTS: Asia appreciates ad automation
Programmatic buying is about to surge in Asia, with the region showing growth of more than 70 per cent this year, amounting to spending in excess of US$500 million, according to new research from Magna Global, a division of IPG Mediabrands. North America accounts for more than half the world’s programmatic spend, but Asian markets, particularly South Korea, are catching up. The combined size of the Japanese, Chinese and Australian markets is six times larger than the rest of those in what Magna Global terms “developing Asia-Pacific”. That includes Hong Kong, Indonesia, Korea, Malaysia, Singapore, the Philippines, Taiwan, Thailand and Vietnam.
