The Eyeka Asia-created contest was launched this week and will run until 23 April. The submitted entries will go through a selection process by a panel of judges and the best entry not only wins S$10,000 (US$6,448) but also a chance to have the work broadcast on television.
To enter this contest participants need to register themselves on the website and upload videos.
Ng Hui Ling, assistant brand manager of Coke Zero, said” "Coke Zero is about making the impossible possible. We want to inspire our youths to rewrite their rulebook to create real positivity for themselves.”
Eyeka is an online platform that enables brands and agencies to build affinity with their audiences through consumer engagement marketing campaigns.
Coke Zero was launched in Singapore in March last year.
