Ad Nut
Jan 12, 2017

Cathay creates brushstroke art based on flight history

More than a million Marco Polo Club members will receive a customised birthday present.

Cathay creates brushstroke art based on flight history

Cathay Pacific and McCann Worldgroup, working with Hong Kong-based digital artist Henry Chu and ICLP, have created The Artmap Project, which uses an algorithm to create a unique piece of artwork for Marco Polo Club members based on their flight history on Cathay Pacific and Dragon.

Customers will visit a microsite where they will be able to watch the creation of their artwork, then download it if they so desire. 

Martin Lever, Executive Creative Director, McCann Cathay Pacific Central Team:

As the airline that believes in travelling well, it’s crucial that we help Cathay Pacific genuinely move their passengers in fresh and exciting ways, even when they are not travelling. The Artmap Project is one such way – a memorable celebration of journeys past, and a powerful inspiration of journeys to come.

Ad Nut would like a custom piece of artwork based on Ad Nut's travels around the woodlands gathering and burying nuts. In all likelihood, it would resemble a Jackson Pollock work.

CREDITS

McCann Hong Kong - Cathay Pacific Central Team
Brandon Cheung, Managing Partner
Creative Team
Martin Lever, Executive Creative Director
Rick Kwan, Creative Director
Guilherme Pecego, Creative Director
Dan Jacques, Associate Creative Director
Daniel Cheong, Senior Art Director
Mok Ngo, Art Director
Wong Wai Ping, Junior Art Director
George Cheung, Visualiser
Juvenia Poon, Senior Chinese Copywriter
Yvonne Cheng, Chinese Copywriter
Debbie Yung, English Copywriter
Leanne Li, English Copywriter
Aldric Lam, Senior Web Developer, MRM // McCann Hong Kong
Business Planning & Management Team
Julia Broughton, Group Account Director
Mabel Chui, Associate Account Director
Ryen Wan, Account Manager
Mandy Ng, Senior Account Executive
Channel Planning Team
Nicola Yates, Channel Planning Director & Global Head of Media
Prashant Galani, Digital Manager
Malte Barten, Senior Digital Analyst, MRM // McCann Hong Kong
Operations Team
Kat Pau, Creative Services Manager
Doris Law, Project Executive
Charlotte Tse, Assistant Digital Producer
Pill and Pillow, Hong Kong
Henry Chu, Digital artist, programmer
Jason Huang, Programmer
Cathay Pacific
Julian Lyden, General Manager Marketing, Loyalty Programmes and CRM
Elaine Lee, Manager Loyalty Marketing
Elaine Kwan, Partnership and Communications Manager
Yvonne Lamb, Member Performance Manager
Mun Wong, Assistant Manager Partnership and Communications
Irene Fung, Communications Officer

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