Staff Reporters
Dec 5, 2013

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

People are bombarded with ads all day. The eternal question is, how do advertisers cut through Pay-TV channel Life Inspired Li, the go-to lifestyle destination for Asians that offers top quality entertainment across five complete aspects of an ideal lifestylefood, home, travel, wellness and stylestands out in this regard as it provides advertisers with a unique branded entertainment platform. A recent campaign for Tourism Australia and its airline partner Malaysia Airlines demonstrated its effectiveness in...

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