DDB Group Hong Kong brought together local band Dear Jane and Cantonese opera perfomer Christie To Wing-sum for "5G live co-stage jamming session" to promote Samsung's 5G-capable Galaxy S20 phones.
A release says the "stunning, seamless performance" was possible thanks to the network speed, camera quality and sheer processing power of the brand's 5G flagship model. In addition, 15 Galaxy S20s captured all the video you see above. A spokesperson for the agency clarified that the jam was filmed live in one take, although it was not streamed live at the time.
Ad Nut is an enormous fan of neither Cantopop nor Cantonese opera, but the two blend into a surprisingly enjoyable concoction here.
CREDITS
DDB Group Hong Kong
Chief Business Officer: Leo Tsui
Executive Creative Director: Marco Lam
Creative Director: Kit Yu
Digital Lead: Felix Fong
Senior Copywriter: Kelvin Wong
Senior Art Director: Jennifer Cheung
Photographer: Anthony Fan
Account Manager: Mandy Chan
Account Executive: Hayden Leung
Samsung
Head of Marketing: Heidi Yao
Senior Marketing Manager: Tom Wong
Senior Marketing Manager: Holly Lau
Senior Marketing Manager: Carol Sung
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