TBWA won the account, worth an estimated US$4.4 million in billings, after a four-way contested pitch. OMD Beijing will take on media duties.
The campaign is expected to run in 19 countries, including the Americas, Europe and Australasia, encompassing print, out-of-home and digital. The creative work is expected to emphasise the expanded range of products available at the Fair, as well as its move to a new venue in the Pazhou Exhibition Centre.
The campaign is expected to run in 19 countries, including the Americas, Europe and Australasia, encompassing print, out-of-home and digital. The creative work is expected to emphasise the expanded range of products available at the Fair, as well as its move to a new venue in the Pazhou Exhibition Centre.
