Launched this year, the 'Good work' initiative called on creatives to submit a one-minute video to address one or more briefs from non-profit organisations worldwide seeking creative support and subsequent public engagement for the critical issues they address.
The contest exceeded expectations, receiving hundreds of entries in response to briefs from 278 global non-profit organisations.
One representative from each of the following winners will receive a free trip to Cannes including flights, accommodation and a full week delegate pass to the Festival.
1. Aaran Hughes
2. David Alonso Arias Moreno, senior copywriter, DraftFCB Chicago, USA
3. James Crawley, digital creative, Ogilvy Sydney, Australia
4. Orel Bitan, copywriter, BBDO Israel
5. Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli, Orbital Studio, Italy
Jury chair Craig Davis commented, "The Good work initiative was an important signal of the opportunities for brands and businesses to engage with social entrepreneurs and not for profits who are grappling with some of the world's biggest challenges."
"The flood of entries proves that there's a vast pool of creative talent out there who really care about issues beyond selling stuff. And it's a healthy sign that Good Work can develop as a movement that lives beyond the boundaries of the festival."
For the third year running, the '48 Hour' contest appeals to young talent between 18 and 28 years to create a video in response to a Save the Children brief in just 48 hours. Contenders were then given one week to drive people to their video petitioning world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries.
The following winners win an all-expenses-paid trip to Cannes Lions and the opportunity to compete in the Young Lions Film competition as 'Team YouTube'.
1. Simon Friedlander, junior copywriter, DDB Sydney
2. R. Venkatraman, creative director, Creativeland Asia
