Staff Reporters
Oct 18, 2012

BRAND HEALTH CHECK: Billabong needs to go back to basics

The once iconic Australian company faces a buyout after diversifying beyond recognition.

Surf brand Billabong may have paddled too far into the impact zone just as the 2008 financial tsunami hit. 

The surf, skate and skiwear brand has reported its first global loss since 2001US$287 million for the year ending 30 June, compared to a net profit of $123 million a year earlier. The company lost nearly half of its market value in six months after rebuffing private equity firm TPG Capital’s offer of...

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