Staff Reporters
Aug 26, 2019

BlueFocus invests in Legacy, aiming for bigger global presence

US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.

Chinese marketing-services company BlueFocus Intelligent Communications Group BFICG announced on Friday an investment in US-based Legacy Acquisition Corp, which will be renamed Blue Impact Inc after the deal is completed.

“This deal will help BlueFocus build a valuable international publicly listed fund-raising platform, a BlueFocus statement said. It will help attract scalable capital and the attention of US institutional investors, boosting BlueFocus’ fast growth under the strategy of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Meet the 2019 40 Under 40: Charmaine Lin
Premium
7 minutes ago

Meet the 2019 40 Under 40: Charmaine Lin

Read about Charmaine Lin of Reuter Communications, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Premium
M&C Saatchi's £15m net cash forecast is 'substantially ahead of expectations'
Premium
25 minutes ago

M&C Saatchi's £15m net cash forecast is 'substantial...

Pre-tax profit remains in line with previous forecasts, down between 22% and 27% year on year.

Premium
Alcatraz escape mystery may have just been solved with facial-recognition tech
Premium
30 minutes ago

Alcatraz escape mystery may have just been solved ...

Accenture Interactive agency Rothco has tried its hand at detective work.

Premium
Diageo shortlists three agency groups in global media review
Premium
34 minutes ago

Diageo shortlists three agency groups in global ...

Payment terms have been issue for some participants.