Staff Reporters
Feb 19, 2019

Beiersdorf expands OMD remit to additional SEA markets

Owner of Nivea, Eucerin and La Prarie entrusts total of seven markets to the network.

Source: Nivea Indonesia Facebook
Source: Nivea Indonesia Facebook

Beiersdorf, owner of Nivea, Eucerin and La Prarie, among other brands, has reappointed OMD as its media agency of record in Indonesia, Malaysia, Philippines, Singapore and Thailand while adding Vietnam and Cambodia to its remit. 

The appointment, following a review begun last year, covers online and offline media strategy, planning and buying. Beiersdorf evaluated agencies for future-facing solutions that will drive continuous growth in every market, according to OMD.

"Throughout the review process, OMD demonstrated a superior understanding of our business and the clearest vision of our future, presenting how we can maximise effectiveness across some of Southeast Asia’s most challenging markets," Cornelius Becker, Southeast Asia GM at Beiersdorf, said in a release.

Natica Tansukranunt, Southeast Asia marketing director added the decision to remain with OMD was unanimous across the seven markets.

Stephen Li, CEO of OMD Asia Pacific, said the agency welcomed the client's challenge to clearly demonstrate leadership in its craft and said the agency's motto of 'Better decisions, faster' spoke for itself in the markets OMD already held and resulted in the expansion to the new markets.

OMD says the regional wins contribute to OMD’s successful retention of Beiersdorf in 14 global markets, with the USA, Spain, Greece, Austria, Slovenia, Croatia and Bosnia also reappointing the network for their media duties.

Stephen Li


Related Articles

Just Published

3 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

4 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

11 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

14 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.