Matthew Miller
May 15, 2019

Behold the power of Ikea's 'Fönster'

It's not just a white logo on a transparent background, you silly person.

We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For that noble person turned what could have been a single sentence72andSunny has created a white version of Ikea's logo on a transparent background for use across digital contentinto a masterpiece.

It took us three or four perplexed read-throughs to...

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