Racheal Lee
Apr 3, 2012

BBDO design studio opens in The Philippines

THE PHILIPPINES - DesignWorks, a design studio under BBDO New York, has made its foray into The Philippines.

DesignWorks is a design studio unit of BBDO New York
DesignWorks is a design studio unit of BBDO New York

DesignWorks will concentrate on design projects such as retail concepts, fashion items, logo developments and fully-fledged brand guidelines. It has also helped BBDO Guerrero in creating the Department of Tourism's banig (mat) logo design, popular among partners and stakeholders.

Tony Harris, chief executive officer of BBDO Guerrero, noted that design can often be the launch-pad for a brand, which allows agencies to get involved with clients much earlier in their development process.

He went on to say that DesignWorks will allow BBDO Guerrero to expand its offering to clients and engage in ever more meaningful conversations with them.

“We have such an array of exceptional talent here that we wanted to be able to work on all potential aspects of design. On other occasions, it is a means of amplifying an existing brand’s success,” he added.

Related Articles

Just Published

2 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

2 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.