Racheal Lee
Apr 3, 2012

BBDO design studio opens in The Philippines

THE PHILIPPINES - DesignWorks, a design studio under BBDO New York, has made its foray into The Philippines.

DesignWorks is a design studio unit of BBDO New York
DesignWorks is a design studio unit of BBDO New York

DesignWorks will concentrate on design projects such as retail concepts, fashion items, logo developments and fully-fledged brand guidelines. It has also helped BBDO Guerrero in creating the Department of Tourism's banig (mat) logo design, popular among partners and stakeholders.

Tony Harris, chief executive officer of BBDO Guerrero, noted that design can often be the launch-pad for a brand, which allows agencies to get involved with clients much earlier in their development process.

He went on to say that DesignWorks will allow BBDO Guerrero to expand its offering to clients and engage in ever more meaningful conversations with them.

“We have such an array of exceptional talent here that we wanted to be able to work on all potential aspects of design. On other occasions, it is a means of amplifying an existing brand’s success,” he added.

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?

14 hours ago

FCB India's Dheeraj Sinha on commanding agency ...

Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.

14 hours ago

Move and win roundup: Week of November 4, 2024

Endeavour Group, The Lux Collective, Apparent, Quiip, Pure Public Relations, and more in our weekly roundup of people moves and account wins.

15 hours ago

Cathay Pacific campaign introduces new Aria Suite ...

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.