David Blecken
Feb 19, 2019

Asia, GDPR applies to you too: Tealium GM

Nic Dennis foresees a new age of customer-centricity—provided that companies take the initiative to untangle their data and comply with the rules.

Nic Dennis in Tokyo

'Big data' continues to be a source of excitement for marketers, but for many the reality is that it's more a headache than a fount of insight. This has spurred the rise of companies claiming to simplify the process, ensure the data a company holds is legitimate and make it accessible. California-based Tealium is one such outfit, which last year formed a partnership with Hakuhodo in an effort to spread its services in Japan. On a visit to...

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