Maisie Mccabe
Jul 3, 2019

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

L to R: Bryan Kennedy, chief executive of Epsilon and Arthur Sadoun, chief executive of Publicis Groupe

Publicis Groupe’s $3.95bn deal to buy data-driven marketing business Epsilon will allow its clients to deliver personalised experience at scale and take back control of their customers, according to chief executive Arthur Sadoun.

Speaking to Campaign after the deal was finalised overnight, Sadoun, who is also chairman of the group, said he was happy the deal had been completed just two-and-a-half months after it was announced, because time is of the essence.

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