Maisie Mccabe
Jul 3, 2019

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

L to R: Bryan Kennedy, chief executive of Epsilon and Arthur Sadoun, chief executive of Publicis Groupe

Publicis Groupe’s $3.95bn deal to buy data-driven marketing business Epsilon will allow its clients to deliver personalised experience at scale and take back control of their customers, according to chief executive Arthur Sadoun.

Speaking to Campaign after the deal was finalised overnight, Sadoun, who is also chairman of the group, said he was happy the deal had been completed just two-and-a-half months after it was announced, because time is of the essence.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Chinese brands face headwinds amid global growth ambitions
Premium
2 hours ago

Chinese brands face headwinds amid global growth ...

The total value of the top 50 brands in China increased by 15% in 2018.

Premium
Brands don't understand value of customer loyalty: Study
Premium
8 hours ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Premium
Isobar rolls out global in-housing service
Premium
8 hours ago

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Premium
Interpublic Q3 revenues edge up 1.4%
Premium
8 hours ago

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.