Staff Reporters
Jan 8, 2020

AnyMind acquires influencer network in Japan

The purchase of Grove adds 150 exclusive creators and 750 registered creators to the CastingAsia network.

L-R: Grove CEO Junki Kitajima, Kosuke Sogo of AnyMind
L-R: Grove CEO Junki Kitajima, Kosuke Sogo of AnyMind

AnyMind Group has agreed to acquire 51% of Japan-based influencer network Grove from its owner, Space Shower Network.

The acquisition adds 150 exclusive creators and 750 registered creators to AnyMind's CastingAsia Creators Network, which provides resources and support to influencers and content creators across Asia. The services of these influencers will be available to marketers through the CastingAsia platform, which aids in the discovery of influencers and the activation, management and tracking of campaigns.

“The Grove acquisition will enable us to provide resources and support Grove’s influencers to expand their follower base globally and bring more collaboration opportunities from overseas markets," Kosuke Sogo, CEO and co-founder of AnyMind Group, said in a release. "Marketers globally will also be able to tap into more influencer marketing opportunities in Japan for 2020 and beyond." 

Grove fits in with two acquisitions and a launch AnyMind announced last year:

  • Moindy, a Thai influencer network acquired in March
  • AnyUp, a joint venture between AnyMind Group and Japanese PR agency Sunny Side Up, announced in August.
  • AnyStyle.Tokyo, an influencer network of expatriates and overseas influencers who are producing content about Japan, announced in November.

CastingAsia said it is also working to evolve the state of influencer marketing and diversify how influencers and content creators can express themselves, helping influencers and content creators to create and launch their own brands and branded materials.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

2 hours ago

Grey changes Asia Pacific leadership, appoints ...

EXCLUSIVE: After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

3 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

4 hours ago

Agency Report Card 2023: Publicis Creative

Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.