Robert Sawatzky
Nov 19, 2018

And now for some brutal honesty about ‘digital transformation’

Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.

Kim Douglas is an admittedly reluctant interview, wary of piling on to the panacean conversations circling 'digital transformation' among brands, agencies and consultanciesand their ensuing feuds over who does it best.

“I’m sick of people talking, he says. We’ve got this, we’ve got that. Shush. Just go do it. It’s really hard.

Douglas, a Kiwi with 25 years experience working across holding group agencies is now VP and managing director of...

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