Emily Tan
Nov 2, 2017

Analysts agree with WPP: Threat from consultancies has been 'overhyped'

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

WPP chief executive Sir Martin Sorrell

In its third-quarter trading update, WPP addressed the issue of management consultancies, particularly in the digital space, starting to have an impact on the advertising industry with scepticism.

There are only currently two or three listed consultants or similar, whilst the bulk of the industry consists of private partnerships that drain their PLs and balance sheets each year of returned earnings and, consequently, have limited financial firepower.

The report went...

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