Gabey Goh
Nov 2, 2016

AIA, Manulife and Prudential top SEA social media: Digimind

A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.

SINGAPORE - The top 5 B2C insurance brands on social are AIA, Manulife, Prudential, AXA, and Allianz, according to a new report by social media monitoring agency, Digimind.

The study sought to benchmark the leading global and regional players in the B2C insurance industry in Southeast Asia, based on the performance of the respective brand’s owned social channels community size, interactions earned and frequency of activity.

Based on data...

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