Racheal Lee
Jul 3, 2013

Adidas launches virtual footwear wall in Singapore

SINGAPORE - Sportswear manufacturer Adidas has launched the Virtual Footwear Wall, a giant touchscreen-enabled display that allows shoppers to have an interactive experience with the brand's shoes.

Adidas launches virtual footwear wall in Singapore

The brand’s first virtual wall in Southeast Asia is located in football specialist store Weston Corporation, located in Queensway Shopping Centre.

An extension of the real product displays, the virtual wall allows users to discover more details about the footwear, as they can explore, analyse and get further product and technology information at a touch.

Following the launch in Singapore, the wall will also be available in Thailand later this year.

Amit Das Gupta, Southeast Asia brand director, noted that the Virtual Footwear Wall is the first of its kind.

“It presents an exciting opportunity in Southeast Asia and complements our already strong retail presence within the region,” he added. “We look forward to making Adidas products more easily and conveniently accessible to customers.”

Related Articles

Just Published

13 minutes ago

Omnicom high-flyer Alex Hesz on holdco strategy: ...

The recently-appointed global chief strategy officer talks about “reverence” for agency brands and reveals why he pulled out of that big Dentsu job.

21 minutes ago

Dentsu Creative UK appoints first business ...

Matt Lambert joins from Miroma Group.

35 minutes ago

A guide to virtual production in 2023: revolutionisi...

Adland is slower on the uptake when it comes to virtual production but it can solve many production issues.

38 minutes ago

Haymarket Ventures makes strategic investment in ...

Playe enables brands to partner creatives worldwide and works with McKinsey and Mr Yum among others.