
Ensure is a market leader in adult nutrition supplement category in the Philippines and is targeted at adults above the age of 50.
MANILA - Abbott Philippines has begun the search for an agency to handle the below-the–line account for its medical nutritional drink brand Ensure. The entire Abbott account in Philippines is currently being handled by local shop Brand Idea.
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Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
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Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.