Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The Soap with a Lump' by Wunderman Thompson India

Lux redesigns an age-old product to remind women to check their breasts for lumps in the shower, when they feel most comfortable doing so.

2019 Cannes contenders: 'The Soap with a Lump' by Wunderman Thompson India
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Soap with a Lump
Agency: Wunderman Thompson India
Client: Lux

Nominated by:

Merlee Jayme, chairmom/chief creative officer, Dentsu Jayme Syfu:

It looked weird at first. Then, it dawned on me that it actually made sense. Since we were young, we were always taught to examine our own breasts. But we were quite unsure what we were supposed to look for or “feel for”. The Lux soap is a simple tactile solution to self-examination in the best time to do it-in the shower.

Related Articles

Just Published

2 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

3 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

3 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.