Free Webcast - Precise and personal: How technology is reshaping marketing

Technology has brought more change to the advertising business in the past five years than the previous 50. Evolution and revolution shape the industry – data has taken central stage, consumers generate their own content, publishers are developing new kinds of ads and automation is driving strategies across the digital, multiscreen landscape. How agencies, brands, and media companies adapt to this unprecedented upheaval will define the industry’s future for the next half century. Are you ready for the new playing field? What are the new emerging models? And when does targeting tip over into surveillance?

Join Campaign Asia-Pacific, Tom Standage, best-selling author and Digital Editor at The Economist, and our excellent panel to learn more about the new rules of the game.

SPEAKERS:

• Tom Standage, Digital Editor, The Economist
• Robbie Hills, Head of Programmatic Media APAC, Google
• Jerry Smith, Regional President, Asia Pacific, OgilvyOne Worldwide
• Jason Wincuinas, Managing Editor, Campaign Asia-Pacific (moderator)

DATE AND TIME:

• Wednesday, 8 October, 2014
• 8 am India / 10.30 am Singapore/Hong Kong / 1:30 pm Sydney

 

SPEAKER BIOS

Tom Standage
Digital Editor
The Economist

Tom Standage is the Digital Editor at The Economist and editor-in-chief of its website, Economist.com. He is also the author of six history books, including "Writing on the Wall" (2013), "The Victorian Internet" (1998) and "A History of the World in 6 Glasses" (2005). He studied engineering and computing at Oxford University and has written for other publications including the New York Times, Daily Telegraph, Guardian and Wired, taking a particular interest in the internet's cultural and historical significance. He joined The Economist as Science Correspondent in 1998 and was subsequently appointed Technology Editor, Business Editor and Business Affairs Editor.

Robbie Hills
Head of programmatic media APAC
Google

Robbie Hills is recognized as one of APAC’s most authoritative digital marketing experts.

He is currently working at Google as the Head of Programmatic Media, Asia Pacific. His current role is ensuring Google clients across the region understand and can execute all things Programmatic. He joined Google as Head of Rich Media Asia Pacific in February 2011.

Before joining Google he was the General Manager of RockYou APAC. RockYou is the leading innovator, creator, and distributor of content on the social web.

Prior to RockYou he was the CEO of WPP’s Group M Search business across the Asia Pacific region and before that was managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company at the time.

His 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.

Before Sensis, Hills worked at LookSmart Australia where he developed and launched LookListings, Australia’s first pay for performance search marketing network.

Hills began his sales career in magazine publishing at Pacific Publications.

Hills is a regular speaker on Digital Marketing at conferences across the region including; Ad:Tech Australia, China, India and Singapore, iStrategy, imedia Australia and Asia, SES China, Search Marketing Expo (SMX) China, Singapore and Australia and AIMIA.

Robbie can also be found tweeting somewhat infrequently @robbiehills

Jerry Smith
Regional president, Asia Pacific
OgilvyOne Worldwide

Jerry has spent his career in the agency business, blurring the ‘line’ for better integration: above-the-line, below-the-line, through-the-line. His philosophy is that there are only two lines that matter: the ‘deadline’ and the ‘bottom line’.

Jerry believes that marketers now need to understand how to optimise total customer contribution. This means looking beyond transactions and lifetime value to include network value, advocacy and collaboration. 

His mission is to replace established marketing practices with a value continuum built on authenticity and remarkable customer experiences. A pioneer in Internet Marketing, he worked and
consulted to many leading organizations and technology companies in the 90s. Jerry joined Ogilvy
Asia Pacific in 2000 and has since held a number of local and regional roles. 

He was responsible for setting up Consulting Services in Asia in 2003, Ogilvy’s production business, RedWorks, in 2005 and more recently the group’s ecommerce practice. He has led OgilvyOne, the world's pre-eminent Customer Engagement agency, with offices in 14 countries across Asia Pacific since 2010. Jerry is a member of the OgilvyOne Worldwide Board and a Fellow of the Institute of Direct Marketing.

Jason Wincuinas
Managing editor
Campaign Asia-Pacific

Before joining Campaign, Jason spent years marketing mechanical and computer engineering products to technical audiences, convincing tribologists of perfluoropolyether’s design advantages and embedded systems developers of the relative strengths of hardware versus software emulation. He also spent about a decade in China’s emerging market trenches, negotiating with factories for container loads of traditional handmade goods. Just prior to stepping into his Campaign role, Wincuinas was a financial editor at Hong Kong’s top independent brokerage and research firm, CLSA. While there his perpetual curiosity about what makes business work kept him ready to tackle topics ranging from China’s nuclear industry to palm oil market dynamics in Indonesia. Now as part of Campaign’s team, Wincuinas turns his eye for strategy and synergy to the media, marketing and advertising community across the Asia-Pacific region.