Staff Reporters
May 14, 2014

Tom Crampton 'defies death' to tell you about Social Media Matters

Social@Ogilvy and Branded's annual event makes its debut in Singapore on May 23 as part of All That Matters.

Last year's event in Hong Kong attracted over 900 attendees comprised of 700 senior executives delegates and 250 screaming teenage fans of a YouTube star. This year’s “Brands as Creators” themed event will be held at The Ritz-Carlton Millenia Singapore and will showcase companies that brands can co-create powerful content.

 “As brands increasingly look to co-create or develop their own content, they face the challenge of moving towards an effective model of publishing, with the right tools for acceleration," said Thomas Crampton, Global Managing Director of Social@Ogilvy. "We have a stellar line-up for Social Matters in Singapore, with discussions ranging from pitfalls to avoid, to the secrets of award-winning content and innovations in audience reach."

For more details and how to register visit www.socialmatters.asia.

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Why otome is the new go-to for gaming collaborations...

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

14 hours ago

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

15 hours ago

Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...

The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.

15 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.