Partner Content
Staff Writer
Aug 25, 2022

Silas Lewis-Meilus: What does it take to truly change the game?

Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.

PARTNER CONTENT

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.

As global head of media business units at Haleon (previously GSK Consumer Healthcare) and APAC chair for the World Federation of Advertisers, Silas Lewis-Meilus is more than equipped to speak about the power of media to effect change. Lewis-Meilus, who has led the restructuring of GSK’s global media organisation, shared his thoughts on why companies must have an intrinsic set of values, shared by everyone and vocally endorsed by leadership, in order to authentically “walk the walk” and drive the organisation forward.

Watch the video to learn more and and read about Lewis-Meilus’ insights on people-focused, empathetic leadership.
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Google delays cookie deprecation again: APAC adtech leaders respond

5 Google delays cookie deprecation again: APAC adtech leaders respond

Dentsu China's new CEO on transformation, talent, and looking beyond borders

6 Dentsu China's new CEO on transformation, talent, and looking beyond borders

WPP's internal whistleblower reports rose by 64% in 2023

7 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Related Articles

Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK
Sep 14, 2022
Staff Reporters

Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK

Just Published

Battle for TikTok: Implications for content creators and businesses
2 days ago
Staff Reporters

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

40 Under 40 2023: Tra My Nguyen, Ogilvy
2 days ago
Staff Reporters

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

Hindustan Unilever announces leadership changes, appoints new executive director
2 days ago
Campaign India Team

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
2 days ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.