Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 18, 2016
Diaper brand claims messages on wet nappies prevent postpartum depression
HONG KONG - In an example of a brand reaching way too far in an effort to seem like it's doing good in the world, diaper brand Hello Angel has made the rather ridiculous claim that its product, plus baby urine, can help new mothers avoid postpartum depression.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 20, 2023
Year in Review: Six biggest brand fails of 2023
Just Published
4 hours ago
Ads next to 'brand unsafe' content deliver stronger ...
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
15 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
15 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.