young

May 19, 2022

UK's advertising watchdog censures Alibaba over programmatic ad sexualising young girl

ASA censures Chinese platform for Ad served programmatically via open marketplace.

Feb 20, 2019

WeChat capitalising on e-commerce, but missing mark on video ads

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

Aug 14, 2018

How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Dec 7, 2017

Yamaha names agency of record in Pakistan

The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.

Oct 23, 2017

DAN hires new Indochina head from Y&R

Southeast Asia veteran will lead DAN’s operations in a "new frontier" where clients are eager to expand.

Jul 12, 2017

Vietnam Young Spikes announces jury

Executives from Ki Saigon, ClickMedia and PublicisOne to head up 3 categories of the competition: integrated, digital and media.