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TODAY'S EDITION
06/18/2026
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Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
88Percent launches at Cannes to challenge marketing's Western lens
As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.
Roblox partners with youth advertising platform to deliver safe ads to Under-13
The online gaming platform announces exclusive partnership with youth advertising platform to bring safe ads to the next generation.
2026 Cannes Contenders: Leo Australia on work they'd back on the Croisette
The selection spans addiction awareness, absurdist Thai comedy, gamified road safety and a telco that cuts into your calls mid-conversation—read on.
Ogilvy APAC co-CEOs part ways as Wertime retires, Reitermann moves to WPP
Wertime calls the 27-year Ogilvy stint “the privilege of a lifetime”. Successors to his global roles have yet to be named.
Pizza Hut Singapore names new director of marketing and food innovation
Ailsa Tan will oversee brand and campaign strategy, customer engagement and menu innovation. See more in our appointment roundup.
Publicis calls on agency groups to stop making ‘wrong promises’ in pitches
French agency group warns of “a race to the bottom," ahead of Cannes Lions festival next week.
2026 Cannes Contenders: RGA makes a case for work that leaves a mark
Civic pride, disappearing cultures, AI crime-fighting, and one Australian record label with something to prove: a selection as wide-ranging as it is unforgettable.
Campaign reveals winners of inaugural Media Awards 2026
Spark Foundry scooped two Golds and walked away with multiple wins at Campaign Asia-Pacific's inaugural Media Awards. See who else took home the metals.
What anime understands about modern fandom that Marvel doesn't
Western franchises dominate licensing, but when it comes to identity, participation and cultural relevance, anime has the edge.
Uber lets tourists experience Tokyo drifting
Part of the 'Go Anywhere' campaign, which previously offered experiences in South Africa and in Turkey
Your FIFA World Cup ad collection from around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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The best of the best Inside the 2025 Global Grand Effies
Meet the 11 Effie Award-winning campaigns redefining marketing effectiveness on the global stage.
OPINIONS
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.