spikes2013
Photos: Spikes Asia 2013 Afterparty
Photos from the Spikes Asia 2013 afterparty hosted by Leo Burnett at Avalon at the Marina Bay Sands on 17 September.
Photos: Spikes Asia 2013 Awards
Photos from the award ceremony held at Spikes Asia 2013 on 17 September.
Ad agencies must explore new lines of business: Hakuhodo
SPIKES ASIA 2013 - In an example-laden presentation, Hakuhodo executives Morihiko Hasebe and Kentaro Kimura challenged agency leaders to follow their lead in looking for potential lines of business beyond traditional advertising.
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Brands could do a lot more with the power of sound: Tony Hertz
SPIKES ASIA 2013 - Tony Hertz of Hertz Radio Brand & Sound provided vivid demonstrations of the ability sound has to impact emotion in a Spikes Asia presentation that delivered a loud-and-clear message: Brands should pay more attention to radio advertising and sound branding.
Spikes Asia 2013 winners revealed
SPIKES ASIA 2013 - McCann Melbourne's 'Dumb ways to die' was not the only campaign to win awards as the 2013 Spikes Asia Festival of Creativity concluded tonight with a gala ceremony—it just felt that way at times.
Creatives need to put the salesman back in selling: Accuen's Matt Harty
SINGAPORE – When it's possible to map and follow the consumer on just about every stage of the online customer journey, it seems really limited that creatives prefer to focus on just one message to sell, said Matt Harty, general manager of Accuen Asia-Pacific at Annalect Group during the Tech Talk stream at Spikes Asia 2013.
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