Hasebe, ECD of Hakuhodo, and Kimura, co-CEO and ECD of Hakuhodo Kettle, described how the agency's unique structure enables them to explore areas outside of conventional advertising, which Hasebe called “market design”.
“Because of the expansion of technology and media, professional fields also expand,” he said. “The boundary of these fields is becoming blurred and integrated.”
Using a series of case studies, the duo showed how Hakuhodo is seeking new potential as...
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