rapp
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
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Why most brands fail at building true loyalty
Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.
Addressing agency burnout
As most of us continue to work from home, agency leaders must focus on our people, the global CEO of Rapp explains.
Hello, chief storyteller: The next three jobs this industry needs
"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem —but, just as importantly, they also need to rethink the roles within their four walls."
Rapp Singapore's MD moves to Maxis Malaysia
SINGAPORE - Tai Kam Leong, who has been heading Rapp Singapore for just a year, has returned to Malaysia to work with the nation's largest mobile operator, Maxis.
Infiniti appoints Ross Gearing as global digital strategy director
HONG KONG – Ross Gearing, the former vice-president of Rapp Greater China, has joined Infiniti Motor Company as director of global digital strategy.
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