pulse group
Pulse Group launches big-data firm Pulsate across APAC
MALAYSIA - Global digital research agency Pulse Group has launched Pulsate, a new arm focusing on mining big data for marketing insights.
Pulse Group, Integration form strategic alliance
KUALA LUMPUR - Digital research agency Pulse Group and marketing accountability firm Integration are forming a strategic alliance with the aim to help companies measure the effect of their marketing and marketing investments.
Web analytics are finally getting simpler
The days of “data pukers”, as Google’s digital marketing evangelist Avinash Kaushik terms them, are numbered as clients demand greater simplicity.
Pulse CEO Bob Chua joins Go Communications as chairman
KUALA LUMPUR - Pulse Group CEO Bob Chua has been appointed chairman of independent PR agency Go Communications Group. His appointment kick starts the PR firm's regional expansion plans.
Iskandar Malaysia appoints Pulse Group
KUALA LUMPUR - Pulse Group PLC has been awarded the brand audit engagement for Iskandar Regional Development Authority (IRDA) for development corridor ‘Iskandar Malaysia’.
Agencies and brands mobilise to assist Japan relief efforts
TOKYO – Agencies and corporations are joining efforts to help those affected by the earthquake and tsunami that struck Japan's northeastern coast on Friday.
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