passion made possible

Sep 4, 2018

Thirst for personal content drives second wave of STB’s 'passion' campaign

This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.

May 15, 2018

STB chief executive steps down

Lionel Yeo was responsible for some of the board’s biggest projects so far, including its 'Passion made possible' campaign.

Mar 5, 2018

Dinner tables at this STB event were 6000 km long

Singapore's tourism board hosted a 'virtual' dinner for the arrival of its ‘Passion Made Possible’ campaign down under.

Aug 24, 2017

STB, EDB launch unified brand to market Singapore worldwide

'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.