Faaez Samadi
Aug 24, 2017

STB, EDB launch unified brand to market Singapore worldwide

'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.

Singapore Tourism Board and the country’s Economic Development Board today unveiled a new joint brand, 'Passion Made possible', to promote Singapore as a destination across the globe.

The new brand, developed by Singapore creative shop The Secret Little Agency, will replace STB’s Your Singapore’ campaign, which has been running since 2010. The new project goes beyond just promoting tourism to encompassing Singapore’s business strengths and local culture.

The sizeable marketing campaign...

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