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Assessing the huge PR potential of Indonesia
ON THE GROUND - INDONESIA: In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
How Indonesia is finding its creative voice
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
How Indonesia is serving the impatient consumer
ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond online shopping.
Indonesia 'pushing at the seams to express itself'
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
Indonesia: Can brands and creatives keep pace with mobile-first nation?
ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from slower economic growth in 2015.
CASE STUDY: How AmorePacific created space for Cushion
South Korean cosmetics brand AmorePacific had to figure out a way to introduce a completely new product category to customers when it created its Cushion.
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