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Asian football: More brands are lining up, but marketing talent lags behind
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Jul 1, 2016

Asian football: More brands are lining up, but ...

Lagardere Sports SVP likens China’s football marketing industry to where ad agencies were in the country 10-15 years ago

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DMA digested: Our key takeaways from the Singapore conference
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Jun 9, 2016

DMA digested: Our key takeaways from the Singapore ...

The inaugural DMA (Data | Marketing | Analytics) conference in Singapore saw 120 attendees take a dive deep into data issues affecting the marketing industry. Here’s a wrap-up of the day’s key takeaways.

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Two Singapore marketing tech start-ups in Unilever’s Foundry 50
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Jun 9, 2016

Two Singapore marketing tech start-ups in Unilever’s...

Next Billion and Playbasis make the Foundry 50 and will take their talents to Cannes.

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DMA: Data journalism is the love child of data and content marketing
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Jun 8, 2016

DMA: Data journalism is the love child of data and ...

Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.

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Welcome to Asia's Top 1000 Brands 2016
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Jun 6, 2016

Welcome to Asia's Top 1000 Brands 2016

Brands in the lead of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

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Content is the sweet spot for Mitchell
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May 30, 2016

Content is the sweet spot for Mitchell

After leaving his high-profile role at global FMCG giant Mondelez last year, Pete Mitchell has resurfaced at Singapore content agency Kudos. Gary Scattergood finds out why.

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