lucy mccabe
Amazon or Alibaba? Make it both
The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.
Brand consultancy OgilvyRed makes APAC debut
HONG KONG - Ogilvy & Mather has announced the Asia launch of OgilvyRed, the network’s consulting arm that brings together senior strategic specialists to work on marketing transformation for brands.
Don't forget the selling: FAME 2013
SHANGHAI - With so much attention today focused on the wrenching shifts happening in marketing due to data and social media, panelists in an afternoon session at the Festival of Asian Marketing Effectiveness offered some refreshingly old-school advice for advertisers.
Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus
ASIA-PACIFIC - Ogilvy One has promoted Peter Moss (pictured right) and Lucy McCabe (pictured left) to regional VP roles in working with Asia CEO Jerry Smith to implement the network's global focus.
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