leo burnett manila
McDonald’s Philippines hits home with musical tribute to parents
THE PHILIPPINES – As the rest of the world shuffles back to the daily grind, the Christmas spirit is still strong in the Philippines, with McDonald’s paying musical tribute to parents across the nation.
CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
McDonald’s adjusts tone in campaign for post-Yolanda Philippines
MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.
Science a selling point in mature Philippines haircare market
MANILA - Haircare is one of the most dynamic categories in the Philippines. With more than 10 major shampoo brands, each with an average of three variants actively advertising, the category is traditionally the biggest ad spender.
Leo Burnett's Blackpencil Philippines adds new ECD
MANILA - Leo Burnett Group’s Blackpencil has appointed Kat Gomez as its executive creative director.
Leo Burnett Manila promotes new chief creative officer
MANILA - Leo Burnett Manila has promoted executive creative director Raoul Panes as chief creative officer.
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