green
Unilever and Nestlé commit to voluntary green advertising surcharge
UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
Accenture and WWF: Sustainable choices yet undercooked for consumers
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
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UK advertising trade bodies to industry: get to net zero carbon by 2030
AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.
Diwali, The festival of light and sound, goes green
INSPIRATION STATION: Away from the sound and air pollution that blights this festival, Gramart Project’s innovations in India are an eco-friendly way of sparking celebration.
Sustainability and brand success go hand in hand
ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.
Hot plants: Green energy and 'ecosexuality'
More people are expressing intense love for all things green—sometimes even by speaking directly to plants in an erotic way.
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