Simon Gwynn

Simon Gwynn is the brand reporter for Campaign UK. Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors. Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation. Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse. Favourite track: Common People by Pulp One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics. If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.

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Marc Pritchard: We're at the starting line of the next wave of brand building
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Sep 14, 2017

Marc Pritchard: We're at the starting line of the ...

At Dmexco, P&G's chief brand officer discussed digital transparency and mass one-to-one marketing in the shadow of an elephant in the room: the apparent lack of impact of $600 billion in marketing spend.

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Amazon, Starbucks, Microsoft take on Trump over undocumented children
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Sep 8, 2017

Amazon, Starbucks, Microsoft take on Trump over ...

All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.

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Media transparency: Seven in 10 major brands have amended contracts in last year
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Aug 17, 2017

Media transparency: Seven in 10 major brands have ...

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

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Starbucks ups investment in China after strong sales growth
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Jul 31, 2017

Starbucks ups investment in China after strong ...

Coffee empire to acquire the 50 percent of the China business it does not own from partners Uni-President Enterprises and President Chain Store.

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P&G: Superiority strategy is paying off
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Jul 31, 2017

P&G: Superiority strategy is paying off

The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.

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McDonald's CEO: 'We're behaving like a leadership brand'
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Jul 27, 2017

McDonald's CEO: 'We're behaving like a leadership ...

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

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