goh shu fen
Online offers transparency, challenge, opportunity: SingTel's Buse
SINGAPORE - The online workd creates transparency, which simultaneouslty challenges brands and creates an opportunity to engage with customers in a direct and interactive manner, according to John Buse, vice president (consumer marketing) at SingTel.
SingTel calls integrated pitch
SINGAPORE - Telecommunication company SingTel has called an integrated pitch, putting its creative and digital incumbents BBDO and OgilvyOne on alert.
Singapore EDB concludes global pitch
SINGAPORE - The Singapore Economic Development Board (EDB) has awarded its global creative, digital and media account, following a competitive pitch managed by consultancy firm R3 Asia-Pacific.
Singapore National Heritage Board calls media pitch
SINGAPORE - One month after launching a review of its PR arrangements, Singapore’s National Heritage Board (NHB) has called a pitch for its media business.
Singapore EDB shortlists agencies in global review
SINGAPORE - The Singapore Economic Development Board (EDB) has shortlisted agencies in its ongoing global creative and media pitch called earlier this year.
Indonesian telco Telkomsel calls media pitch
JAKARTA – Major Indonesian telco Telkomsel has called a review of its media planning and buying business, excluding outdoor media.
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