globalisation
Apr 23, 2018
China’s food brands deal with indigestion overseas
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
Nov 14, 2017
The new awkwardness of globalisation
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
Aug 1, 2016
How public affairs is leading the formation of Lixil’s global brand
The Japanese home fixtures and building company is demonstrating an enlightened approach to both communications and globalisation.
Jul 14, 2015
5 principles that Chinese business leaders need to know about branding
Many Chinese brands dominate domestically, but there is a long way to go before they become truly multinational players, writes CKGSB's Ira Zaka.
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