James Thompson
Nov 14, 2017

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

Leaders lock hands at the recent U.S.-ASEAN summit in the Philippines

Donald Trump’s recent visit to Asia was one dramatic illustration of the very evident polarization going on around the world. In cultures reputed for careful choice of language, conveying respect with civility and taking a long-term view, he hurled personal insults, changed his mind as often as his ties, and didn’t so much take to the world stage as put his feet through it.

By his own standards, of course, the visit was hailed as...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands, I’m part of your marketing team: Alibaba CMO
Premium
3 hours ago

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Premium
Hakuhodo consulting unit dreams of changing the big agency model
Premium
5 hours ago

Hakuhodo consulting unit dreams of changing the big ...

Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.

Premium
Mindshare unveils new blockchain partnership
Premium
5 hours ago

Mindshare unveils new blockchain partnership

Media agency piloting new programme in Singapore with local blockchain outfit.

Premium
Get a bigger bang for your video buck
Premium
5 hours ago

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.