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The new awkwardness of globalisation
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Nov 14, 2017

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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Leo's Oscar and why I hope the industry sticks with awards
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Oct 6, 2017

Leo's Oscar and why I hope the industry sticks with ...

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Two camps clash over the true value of ads
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Sep 5, 2017

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

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Bravery in advertising is a relative concept
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Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

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I regret nothing (well, maybe the dog with the erection)
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Jun 22, 2017

I regret nothing (well, maybe the dog with the ...

Cannes week puts James Thompson in a reflective mood.

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No risk, no reward
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May 29, 2017

No risk, no reward

Pepsi’s latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.

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