email marketing
How Gen AI is changing customer support through email
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.
Email marketing is 45—can it avoid a midlife crisis?
It's been 45 years since Gary Thuerk, 'the father of spam' sent the world's first unsolicited mass 'email'—smashing sales targets despite a reprimand from his boss. But can email marketing survive another half century?
Loyalty-program emails are actively ignored: Return Path
A report by Return Path provides benchmarks for the 10 most common types of marketing messages.
Tip Sheet: 5 ways to improve email open rates
Email marketing continues to be the most cost-effective channel for brand development and traffic generation, but low open rates can stall progress. Here's what to look for and fix.
CASE STUDY: How Meritus Hotels & Resorts transformed email engagement
Meritus Hotels & Resorts needed to expand its reach and get better at managing customer engagement and marketing via email.
Email marketing tips: Personalise without frightening, avoid the spam box
BEIJING / HONG KONG - Campaign sat down with Emarsys executives Stuart Barker (Hong Kong country manager) and Ofri Cohen (China general manager) and asked them to explain the insights and analytics that go on behind promotional emails—in plain English.
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