digitalisation

Sep 13, 2017

At work versus at play, Hongkongers are different animals, digitally speaking

Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.

Aug 4, 2016

Cow & Gate, Baby Kingdom launch digital “Careline” for HK mothers

Based on browsing context and keywords, the brand's website offers users a chat line staffed by supposed experts.

Apr 9, 2012

INTERVIEW: Healthcare industry should learn from retail, FMCG industries

SINGAPORE - The healthcare industry can learn from the retail and FMCG industries as the latter’s marketing strategies in the healthcare sector is getting ever more dynamic.