Jenny Chan 陳詠欣
Sep 13, 2017

At work versus at play, Hongkongers are different animals, digitally speaking

Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.

It is critical for marketers to understand that individuals at work in Hong Kong exhibit a conservative attitude, but become more open once the workplace has been left behind for the day, according to a report by Google Hong Kong and Nielsen that looks at the state of the city's digitisation.

For both environments, appropriate marketing strategies should be used, both based on building trust, according to the report. Digital campaigns targeting the workplace should...

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